Abstract
Presentation will highlight the steps taken to formally adopt a Program for Public Information in the city of Orange Beach, Alabama. The Program for Public Information, also known as a PPI, is a public policy approach developed by FEMA to better coordinate flood risk and communication at the local level. Participants in the session will learn how sea grant staff worked with the city of Orange Beach to develop a systematic approach targeting local stakeholders and developing messages tailored to specific local audiences and their communication needs. Information will also be shared about how sea grant products, such as the enhanced Coastal Resilience Index, were used to facilitate information gathering on the city's existing flood outreach and other CRS activities. In addition to outlining the PPI process, the presentation will also explore how flood outreach activities were integrated into a broader discussion on city resilience needs.
